For businesses that sell to businesses and institutions
New customers, followed through to paid.
Orchestrate finds businesses that need what you do, writes to them from your own email, and carries each one to an agreement and a paid invoice. It prepares every step. You only say yes.
$29.99 a month for your whole business · setup is free · cancel any time
Built for your kind of business
Thirty-four kinds of business, five ways of winning work.
You choose your kind in setup. Orchestrate then knows who your buyers are, which moments mean they are ready, what proof they expect, and how you get paid.
- Kinds
- ElectricalPlumbing, heating and air conditioningFire protectionConcreteSite workRoofingGlazingPaintingFlooringand six more
- Who you win
- General contractors, property managers, developers, facilities managers, schools and hospitals.
- Moments that mean they are ready
- A contractor wins a project near you · a project opens for bids · a commercial building permit is issued · a severe storm hits your area.
- How you get paid
- Progress billing against accepted work, with retainage.
“A permit was filed on your street last week. We service the building next door.”
- Kinds
- Commercial general contractorDesign-build firmConstruction manager
- Who you win
- Developers, building owners, cities, counties and school districts, hospitals and manufacturers.
- Moments that mean they are ready
- A project opens for bids · a new development is approved · a buyer announces a new location or expansion.
- How you get paid
- Progress billing with retainage, matched to the agreement.
“Your expansion on Michigan Avenue was approved on Tuesday. We build for owners like you.”
- Kinds
- Commercial insurance agencyEmployee benefits broker
- Who you win
- Contractors, trucking companies, restaurants, manufacturers, offices and medical practices.
- Moments that mean they are ready
- A trucking company gets its operating authority · a policy comes up for renewal in 60 to 120 days · a new business registers · a contractor gets a new licence.
- How you get paid
- Commission, the way agencies are paid.
“Congratulations on your new operating authority. Before your first load, here is the cover you will need.”
- Kinds
- IT and managed servicesAccountingCommercial cleaningStaffingTrucking and logisticsLegalMarketing and designSoftwareEngineeringSecurityConsultingAwards and gifts
- Who you win
- Small businesses, law and accounting offices, clinics and dental practices, contractors, shops and nonprofits.
- Moments that mean they are ready
- A new business registers near you · a buyer opens a new location · a buyer is hiring · a buyer wins a public contract.
- How you get paid
- Invoices on your terms, usually 30 days.
“You are opening a second clinic in Novi. We clean medical offices to clinical standard.”
- Kinds
- Communication and software for institutions
- Who you win
- Cities, counties and school districts, universities, faith communities, associations and community organizations.
- Moments that mean they are ready
- A new organization registers · an institution announces a new project · it is hiring for the work you do.
- How you get paid
- Invoices on your terms.
“Your district is hiring a communications lead. Here is how other districts answer parents in public.”
How it works
Orchestrate does the work. You decide four times.
Businesses that need you
Checked five ways before you see one, with the reason it fits and, where it is watched, the moment it is ready to buy.
One proposal, one yes
See exactly who you would write to and why now. Yes, Not now, or Not for us.
From your own email
A short first note, in your name, read before it goes. Replies come straight to you.
Agreement, invoice, paid
The answer, the proposal and the invoice are drafted for you. The money is shown in green when it lands.
What stays in your hands
Nothing goes out without your yes.
Orchestrate works on your behalf, never past you. If you want it to write without asking each time, you give a standing yes with a daily limit, and you can take it back whenever you like.
- Your own email, your own nameNotes go from your mailbox, as you. Replies come to you.
- Your inbox stays yoursOrchestrate never reads or comments on mail that has nothing to do with the customers it is working on.
- Checked before it reaches youEvery business is checked five ways, and the reason is on its card.
- Every answer waits for youReplies are drafted; none is sent until you say yes.
Price
One price for the whole business.
Setting up is free, and you see where you stand before you pay anything. These are starting prices for the first businesses to join; they will rise later.
| Tool | What it is for | Price a month |
|---|---|---|
| Orchestrate | Finding the next customer and carrying it to paid | $29.99 |
| Jobber | Scheduling and invoicing jobs already won | $49–$499 |
| Housecall Pro | Running home-service crews | $79–$329 |
| HubSpot Sales Hub | A pipeline a salesperson keeps up to date | Free for 2; $20–$100 a seat |
Orchestrate
or $299.99 a year, two months free
- Your whole business, not per seat
- Setup and readiness free
- Cancel any time
Why it exists
Built from nineteen years of doing this by hand.
Orchestrate's founder ran a contracting and municipal-works business from 2003 to 2022: tenders, crews, staged delivery, sign-offs, and getting paid. Orchestrate is what that work needed and never had.
Questions owners ask
Before you start
Will it send anything I have not seen?
No. Every first note and every answer waits for your yes. A standing yes is your choice, with a daily limit, and you can switch it off.
Where do the businesses come from?
Public sources, such as open business directories and each business's own website, plus public records where Orchestrate watches them for your kind of business. Each card says where the business was found and why it fits.
Does it read my email?
Only the conversations with the businesses it is working on for you. It never reads or comments on anything else in your inbox.
What if I already use Jobber or a CRM?
Keep them. Orchestrate works before the job exists: finding the customer and carrying them to an agreement and payment.
How long does setup take?
Eight short steps about your business and who you want to work with. It is free, and you see where you stand before you choose a plan.
See a week of it, for a business like yours.
Investors: the company overview is at company.auraplatform.org.